Wille Eerola, CEO RIDDES Corp.

  • Wille A. Eerola has long experience with several management, executive consultancy and development positions within marketing communication, media, broadcasting, mobile phone and wireless industries, digital communication and academic world. ┬áIn addition to his wide international experience, his work is best described with one of his favourite words, Entrepreneurship. With his own words, he wants to breath and eat the converge of digital technology and media, one of the biggest revolutions of the industrial history.

    Since early 1990s, he has worked with various tasks and development projects with international and global companies and brands in technology, media and consumer goods worlds like NOKIA, Samsung, Siemens, Vodafone, Nestle, Procter & Gamble, BMW, MINI, Shell, Vivendi Universal, ABC, Disney, NBC, ALLER, Unilever, SPG, Taylor Nelson Sofres, Telia Sonera, AT&T, advertising agencies like WPP Group and J. Walter Thompson, European Commission and several governmental offices around the world; currently several advisory executive consulting roles in Europe, Middle East and United States. Over last 15 years, he has produced over two hundred Due Diligence Documents to his clients especially in ICT and media industries internationally and successfully supervised several executive level branding strategies in hospitality, advertising and retail businesses.

    Over the years, he has worked with some of the most pioneering dot.com and wireless companies in late 1990s and e.g. co-founded Yourmobile.com, one of the first companies in the mobile content distribution on global level in 2000. Over this millennium, during the early years of mobile advertising and content distribution, he joined then revolutionary global digital marketing agency Digital@JWT, the digital arm of the world major advertising agency J. Walter Thompson, where he acted as the internal source of knowledge for mobile phone strategies and business in the whole EMEA region. He is also one of the co-innovators and founder of RIDDES Corporation, company which built the first mobile phone based opinion polling solution in the world already in 1999, approved for a US patent in 2005 and used e.g. during the US Presidential Election campaigns in 2004 and 2008.

 

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